Logo
Download logos
Brand and word marque
The R and the word marque (or mark) work in concert to form our legally registered logo. The R is drawn as a contiguous line to impart a feeling of connection and cohesion. While the word marque must always be used with the R brand marque, the R can stand alone.Horizontal, blackLight backgrounds
Horizontal, whiteDark backgrounds
Horizontal, blueProduct only
Stacked
For square or narrow spaces where the horizontal logo would be too small or difficult to read.Mark
The R on its own can be used for avatars, favicons, and app icons where the RefAssured name is close by.File usagePlease do not use the word marque without the R; the R may be used alone when needed, but they go best together.
ColorPlease use black and white logos for marketing and blue logos for product materials.
BackgroundThe black logo looks best on light backgrounds, and the white logo on dark backgrounds.
OverlayPlease don't place the logo over photos or busy backgrounds where it will be stylistically out of place or visually unpleasant.
Logo kit
Here you can find horizontal, stacked, and marque files in one zipped folder.Typography
Font and typefaces
We use Plus Jakarta Sans for our headlines and numbers and we use Inter as our body text.Plus Jakarta SansDisplay
AaFor headlines, section titles, card titles, and large numbers.Bold 700ExtraBold 800
InterBody & interface
AaBody copy, subtitles, buttons, labels, and navigation.Regular 400Medium 500SemiBold 600Bold 700
Page headlineVerified workforceJakarta 800 · 3.4rem · 1.1
Section titleReference validationJakarta 800 · 2.6rem · 1.15
Card titleIdentity verificationJakarta 800 · 1.15rem · 1.3
BodyAutomated reference checks that return in hours, not days.Inter 400 · 1rem · 1.7
ButtonBook a demoInter 700 · 14px
Product interface: the RefAssured app uses Roboto, but Roboto is not used in marketing materials or the website.
Color
Core brand colors
We use deep navy as our primary base color with mint or lighter blue for accents as needed, with the brighter elements used sparingly.Primary
Click a swatch to copy its hexSecondary
Product colors
Each belongs to one product. Never swap.Passive Fraud Detection#A558D6View product pageIdentity Verification#F7821DView product pageReference Checking#016EE9View product pagePerformance Evaluations#46AFDFView product pageLead Generation#22C55EView product page
Do
Use primary colors for most materials
Use darker colors on light backgrounds
Use lighter colors on dark backgrounds
Don't
Use too many colors in one asset
Pair clashing colors
Use a product color for a different product
Icons & imageryOpen Google icon library
Supporting elements
Icons and images should feel like they're part of the same family as the logo.Icons
Use Google Material Symbols, downloaded with these settings, or icons that match them closely.StyleOutlined
Weight700
Grade200
Optical size48px
FillOn or off
Imagery
Choose images that show people and technology working together and use human-created photos or graphics.Simple and cleanNo AI-generated images: they're uncanny and uncomfortable.
Matched to contentThe image should thematically support what the copy says.
On color paletteColors should sit comfortably with the navy base.
Human and technicalMinimize impersonal stock photography.