Staffing Software Veteran Vinda Souza Joins RefAssured as Chief Marketing Officer to Drive Customer-Centric Growth

Boston, MA – April 2nd, 2024 - RefAssured, Inc., a leading provider of automated reference checking solutions, today announced the appointment of Aravinda (Vinda) Souza as Chief Marketing Officer. With almost twenty years running corporate marketing and PR for leading tech companies – with a fifteen-year focus on the human capital management ecosystem – Vinda's strong industry pedigree, narrative storytelling ability, and deep appreciation for the needs of staffing firm executives and operators, will deliver immediate value to RefAssured and its rapidly growing customer base.

As RefAssured’s Chief Marketing Officer, Vinda will lead the company’s corporate and industry marketing efforts, as well as being a strong partner to RefAssured customers and prospects in navigating challenges and capitalizing on opportunities within the broader HCM landscape. In addition to key marketing leadership roles at established platform tech and staffing companies, Vinda spent almost ten years at Bullhorn, where she ran content marketing, PR, analyst relations (which included advisory relationships with Staffing Industry Analysts, the American Staffing Association, Gartner, and Forrester), customer marketing, industry marketing, M&A communications, and strategic thought leadership. She was also the narrative and content architect for the Bullhorn Engage series of conferences, solidifying her lifelong love of the staffing industry. Additionally, she served on the Board of Directors of the Massachusetts Staffing Association for five years, and currently serves on the American Staffing Association’s IDEA Group Council.

Vinda started her career in high-tech agency public relations at fama PR, managing key brand awareness and client service relationships with large multinational technology companies across the energy, data management, mobile/wireless, and industrial sectors.

“I’ve been very fortunate throughout my career to have worked with some of the brightest minds in our space. Vinda’s knowledge of the staffing industry from both a software and service perspective – and her ability to advance the causes and solutions that move customers and the industry forward through meaningful thought leadership – is the best in the business," said Brian Vesce, CEO of RefAssured, Inc.  "Vinda’s expertise is a strategic boost for RefAssured, and her impact will resonate across our organization.”

“Over the course of a nearly two-decade career and working across almost every sector within or adjacent to tech,” said Vinda, “I fell in love with staffing. When I met the team at RefAssured a year ago I was immediately struck by three things. First, the platform is solid – truly designed from the ground up to meet the intricate and very specific needs of staffing companies, due in large part to the fact that this company was founded by staffing executives who are also technologists. Second, the leaders are humble, innovative, and low on ego. After all, ego is like cologne – a little bit is charming, and a lot is suffocating. And third, but most importantly, this entire team is fervently dedicated to customer experience and doing right by the agencies that trust them. Trust is indeed the paramount value at RefAssured, and I couldn’t be prouder or more excited to join this team that puts customers and candidates at the center of everything we do, and every decision we make.”

About RefAssured:
RefAssured is a provider of automated reference checking solutions for the staffing industry. With an extensible platform designed to improve efficiency, speed placements, provide better quality hires, and unlock growth opportunities, RefAssured does more than just verify references – it validates decision-making. Backed by Bullhorn Ventures, with a team comprised of successful serial entrepreneurs, staffing executives, and technology innovators, RefAssured is a platform for human potential.